Omatch is an OOH-focused marketplace spun out of SoftBank’s internal venture program in November 2022. The platform lists about 200,000 OOH inventory items—outdoor visions, transit ads, and signage—and offers online ordering plus planning support. As of May 2025 it covers the Tokyo metropolitan area and the Kansai and Tokai regions. A key product feature is attention‑analysis tied to real-world people‑flow data that estimates ad exposures and target distributions to better quantify OOH effectiveness. The company aims to make OOH buying decisions comparable to web advertising metrics by improving measurement and visibility. It recently completed a ¥120M fundraising round to accelerate platform development and customer acquisition.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2025