Ooomf is launching an app discovery platform designed to help users and developers connect by making users active participants in the app development process. The service provides developers with tools for storytelling and to improve engagement, letting users vote on an app’s icon design and help craft branding or messaging. CEO Mikael Cho compares the product’s psychology to Kickstarter, aiming to create a desire for end users to identify with and support their favorite app makers and to revive apps that have fallen out of top rankings. The company has formed partnerships with the Application Developers Alliance and mobile app data service Appitalism. Ooomf graduated from FounderFuel’s spring 2012 accelerator and plans to offer these developer-facing tools following its launch. The article does not disclose operating metrics such as revenue or user counts.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2012