Founded in 2019, Open Secret builds a market for healthier versions of common snacks, including cookies and biscuits, and currently sells through more than 500 retail stores. The company reports annual recurring revenue north of ₹200 crore and a month-on-month growth rate of roughly 10%. It plans to broaden its product portfolio to include chips and traditional savoury snacks while significantly increasing its offline retail presence. Management aims to integrate AI agents into its supply chain to improve efficiency and better match supply with consumer demand. The firm has set a target of reaching ₹1,000 crore in ARR within three years while maintaining profitability during scaling. The recent strategic partnership with Desai Brothers Group is intended to bolster manufacturing and distribution capabilities to support these expansion plans.

Total raised

$5M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Jul 2026