opendorse is an athlete marketing platform used by more than 7,000 athletes worldwide to receive content from partners and publish to their social channels. The platform distributes video highlights, photos, GIFs and other assets from partners to athletes. Leading sports organizations such as the PGA TOUR, NFLPA, MLBPA, WNBPA and LPGA, dozens of professional and collegiate teams, and hundreds of brands including Allstate, Citi, Pepsi, EASports, Campbell’s, Marriott, Procter & Gamble and Wendy’s use the platform. The company is led by Co‑Founder and CEO Blake Lawrence and is based in Lincoln, Neb. opendorse intends to use the newly raised funds to support growth over the last 12 months. The company employs 37 people and has raised a total of $9.525M since its 2012 founding. opendorse, led by CEO Blake Lawrence and based in Lincoln, Neb., operates an athlete marketing platform used by more than 2,400 athletes to provide 1,500 brands access to roughly 800 million followers on social. Brand partners include the NFL Players Association, PGA Tour, New Jersey Devils, over 15 major college athletic departments, and many top sports advertisers. The company closed a $3.5M Series A to accelerate product growth and innovation and to expand sales and marketing. opendorse plans to continue evaluating strategic growth opportunities and is opening satellite offices in New York City and Chicago. The business emphasizes enabling big sports brands to share content on social through athlete partnerships. opendorse provides marketers with a digital athlete endorsement platform. It serves 3,000+ athletes, 1,000+ marketers and 500+ sports agents and has processed more than 1,500 endorsement deals. Growth has been driven by partnerships with organizations such as the NFL Players Association and the UFC. The company plans to use new funding to expand its service offering for current users, invest in new sales and marketing resources, and secure partnerships with additional sports organizations. To date opendorse has raised a total of $2.1M, including the additional $1.75M Series A. Founded in 2013 and led by CEO Blake Lawrence, the company is based in Lincoln, Nebraska.

Total raised

$8M

Funding rounds

3

Latest round

Equity

Latest activity

Jun 2019