Operative Media is a New York-based provider of cloud-based software and outsourced ad operations support for media companies across digital, television, radio and print. Led by CEO Lorne Brown, the company offers tools to package, sell, traffic, and collect revenue on advertising products. It serves more than 200 clients globally, including WSJ, The Weather Company, MSN.com, Daily Mail Group, Bauer Media and Comcast. The company is backed by venture capital firm Edison Ventures. Operative plans to use recent financing proceeds to enhance its platform, expand global operations and develop new offerings for publishers. The business recently received a venture debt financing that affects its current financial position. Operative Media provides advertising business management solutions and recently launched Operative.One, a platform that joins the demand and supply sides of the advertising ecosystem and integrates processes to package, sell, traffic, manage, optimize and bill ads. The company acquired Solbright, a provider of digital advertising operations solutions, and offers an expanding portfolio of offerings. Operative counts major media clients such as The Wall Street Journal, NBC Universal, National Public Radio, MSN and OMD. It plans to use new funding to support go-to-market initiatives and to expand in key geographic markets including North America, the United Kingdom, Australia and Brazil. Expansion efforts will be supported primarily through hiring sales professionals. Operative was established in 2000 and is led by CEO and President Michael Leo.

Total raised

$21M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Mar 2014