Opinary provides interactive opinion-polling widgets and visualizations that integrate into publisher articles, using an algorithm and semantic targeting to place topics across large publisher networks. The platform claims more than 70 million monthly users who share their opinions within online content. Opinary works with major publishers such as NBC, The Times, The Guardian, The Independent, HuffPost, Spiegel Online and BILD, and with global brands including P&G, Toyota and Mastercard. Founded in 2016 by Pia and Cornelius Frey and Max Meran, the company operates from New York and Berlin. The startup plans to use new funding to strengthen its presence in the United States by deepening relationships with publishers, brands and agencies and to continue developing its tools and technology. Opinary provides visual polling tools that let publishers enrich content and make articles interactive. Its tools are designed to engage and retain users and to help publishers monetize traffic, with the company promising 5-7x higher click-through rates. Customers listed on the company website include Spiegel.de, WELT Online, 1&1, Web.de, ozy.com, NewsCase and Cornelsen. The company is led by co-founder and CEO Cornelius Frey and is based in Berlin, Germany. In April 2016 the company raised €1m in funding from external investors.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2018