OptiMine Software offers keyword bid optimization software for large paid-search advertising programs. Its platform uses predictive analytics to maximize campaign performance. A demo video illustrating the product was published alongside coverage. The company was founded in 2008. OptiMine recently signed a partnership agreement with Adobe, and on the heels of that deal it secured new financing. It raised $3.6M in a Series B led by Hummer Winblad Venture Partners; Calumet Venture Fund, which led its $1.1M Series A last year, also participated. OptiMine Software provides intelligent advertising optimization software, with headquarters in Minneapolis, Minnesota and London, UK. Its flagship product, OptiMine Paid Search Bid Management, uses patent-pending technology to forecast performance of each paid search ad placement daily and automatically set optimal bids. The product can be implemented in-house, hosted, or delivered as software-as-a-service (SaaS). The company raised $900,000 in a Series A to accelerate product development and expand sales and marketing. In conjunction with the financing, Toni Sikes, a General Partner at Calumet Venture Partners, will join OptiMine’s board. The product is currently used by customers including Overstock.com.

Total raised

$5M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2011