Optimove provides a SaaS customer-relationship marketing platform that applies AI to customer data to orchestrate the right message to the right customer across channels. The company automates and governs large numbers of customer journeys with AI orchestrators and analytics to improve churn, conversion, reactivation and lifetime value. Optimove serves roughly 500 brand customers and sends more than 23 billion optimized messages to over 3 billion customers annually. It reported a 40% increase in annual recurring revenue over the past year and has been profitable to date. The company employs about 300 people and plans to double headcount over the next two years while investing in technology, R&D, engineering and M&A to broaden its platform. CEO Pini Yakuel founded the company in 2012; Optimove has bases in Tel Aviv, New York and London and expects an initial public offering in about three years. Optimove is a Tel Aviv-based customer marketing cloud that helps brands manage personalized, multi-channel customer marketing campaigns. Led by founder and CEO Pini Yakuel, the platform combines customer modeling, predictive micro-segmentation and campaign automation to enable targeted campaigns across email, Facebook, Google Ads, SMS, push and other channels. The company serves over 200 customer-centric brands including 1-800-flowers.com, Zynga and eBags and currently sends more than 4 billion targeted, personalized messages to over 900 million customers each year. It employs more than 100 people across offices in Tel Aviv, New York and London. Following the financing, Optimove plans to grow R&D, expand its sales and marketing organization, and hire in the U.S., especially for its recently opened New York office.

Total raised

$95M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2021