ORANGE JUICE’s core strategy is buying profitable U.S. businesses that generate between $1 million and $10 million in annual cash flow, holding them long-term and improving operations. The project was founded by partners from Ego Death Capital, including Jeff Booth and Lyn Alden. Following its $40 million financing, the company plans to establish a Bitcoin reserve as part of its treasury strategy. ORANGE JUICE also intends to form an internal AI operations team to increase productivity across its acquired companies. The raise provides capital to support acquisitions, operational improvements, and the new treasury and AI initiatives.

Total raised

$40M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2026