Founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar designs and sells premium kidswear focused on high-quality, 100% cotton everyday basics for children up to 10 years old. The brand positions itself as the go-to provider for the majority of kids’ everyday essentials, emphasizing safety, durability, and contemporary design for modern Indian parents. Orange Sugar currently distributes through leading e-commerce marketplaces such as Myntra, Firstcry, and Nykaa Fashion as well as its own direct-to-consumer platform. With the newly raised capital, the company plans to expand into new product lines and categories within the premium kidswear segment. Funds will also be deployed to deepen its distribution network across digital marketplaces, quick-commerce channels, and offline retail locations. No revenue or user metrics were disclosed in the announcement.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025