Oribi offers a no-code marketing analytics platform that uses AI to automatically identify, group, and tag visitor events (clicks, scrolls, log-ins) and create segments. The product integrates with any website or marketing channel and can export collected data to marketing tools (e.g., Facebook), CRM systems, and email platforms, positioning it as a codeless alternative to customer data platforms like Segment. Oribi presents insights in a clear layout, enables customizable scheduled reports, and aims to remove the need for developer involvement in analytics setup and maintenance. The company targets customers frustrated by the complexity of tools like Google Analytics, Mixpanel, and Heap, and emphasizes measuring channel-driven revenue and channel interactions. Oribi was founded in Tel Aviv in 2015 and is led by CEO Iris Shoor. Financially, the company announced a $15.5M Series B and had previously raised just north of $12M.

Total raised

$16M

Funding rounds

1

Latest round

Series B

Latest activity

Feb 2021