Origami Logic offers a marketing-performance measurement platform that unifies and refines marketing data across every channel and platform so marketers can search, organize and analyze it in real time. The company’s platform is deployed at many large brands and is used by thousands of marketers, including customers such as P&G, AB InBev, Diageo and Kellogg’s. Origami Logic plans to expand its advanced machine learning and analytics capabilities to accelerate customers’ time-to-insight and help brands respond to evolving consumer behaviors. The company also intends to ramp up marketing and sales to meet growing demand from Consumer Packaged Goods organizations and other large brands seeking greater media transparency. Origami’s leadership, including CEO and co-founder Opher Kahane, emphasizes viewability, brand safety, true reach and channel spend visibility as core market needs. The company announced a $15.2 million financing to support these product and go-to-market initiatives. Origami Logic offers the Marketing Signal Measurement (MSM) platform that aggregates, refines and analyzes large streams of marketing signals to deliver daily, actionable business insights across paid, earned and owned media. The company launched its MSM platform at the 2015 ANA Masters of Measurement Conference and measures more than 1.2 billion signals per day for global brands. Customers named in the article include Cisco, Intel, JCPenney, Omni Hotels, Pernod Ricard and Visa. Origami reports triple‑digit quarter‑over‑quarter sales growth since its May 2014 launch and says demand from Fortune 500 CMOs is driving adoption. The company plans to more than double employees over the next year, focusing on engineering, sales and marketing, and will use recent funding to accelerate growth and speed product development. Origami Logic offers a next‑generation marketing intelligence platform that lets brands collect, organize, discover, quantify, visualize, and evaluate data from disparate marketing services and campaigns. The platform is designed to give senior marketing and analytics professionals more complete, accurate, and timely information for decision‑making. The company is led by CEO and co‑founder Opher Kahane and is based in Menlo Park, Calif. Origami Logic says its solution helps organizations be more informed and nimble in their marketing efforts. The team includes people with prior experience at Facebook, Google, Jive Software, Juniper Networks, Responsys, Tealeaf, and Yahoo. The company plans to invest in product development and go‑to‑market resources to serve growing market demand. Origami Logic is developing a stealth analytics platform that aims to give marketers access to disparate marketing data in a digestible, actionable form. The platform intends to ingest and collate data from CRM, social, email, surveys, ad sources and more to produce salient insights for campaign measurement and execution. The company is currently running trial customers and plans a product launch early next year. Origami raised funding to continue product development and to hire engineering, design, and data science staff. Founders Opher Kahane (CEO), Ofer Shaked (CTO) and Alon Amit (VP of product) bring prior startup and product experience, including Kahane’s founding and sale of Kagoor Networks to Juniper and Amit’s work on Facebook’s ad engine. Accel calls the business "Splunk for marketers," reflecting its positioning as a data-driven analytics layer for marketing.

Total raised

$65M

Funding rounds

4

Latest round

Equity

Latest activity

Jan 2018