Origin Lab operates a marketplace that connects video game companies with AI labs seeking high-quality data to build world models. The company converts game assets into usable training data, ranging from rendering runs to automated walkthrough footage, and handles licensing to enable game studios to monetize digital assets. Co-CEO and co-founder Anne-Margot Rodde has explained the firm’s premise that valuable physical-world data resides in video games. Origin Lab pitches its service to world-model-focused labs, with examples cited including AMI Labs and World Labs. The startup emerged amid increased interest in non-text training data after incidents highlighting the challenges of sourcing and licensing game and streaming footage. The article did not report revenue, users, or other operating metrics.

Total raised

$8M

Funding rounds

1

Latest round

Seed

Latest activity

May 2026