Oro offers a suite of applications including OroCommerce (its flagship B2B storefront and marketplace product), OroMarketplace, OroCRM and OroPlatform for rapid web app development. The company targets B2B sellers—manufacturers, suppliers, distributors and wholesalers—with features to handle large orders, split shipments, customized quotes and personalized customer engagement. Oro provides a dynamic pricing engine that applies rules-based pricing and discounts across different verticals. Its open-source foundations let customers host on-premises, in public/private clouds, or in hybrid deployments, and switch between models as needed. Founded in 2012 and based in Los Angeles, Oro is led by CEO and co-founder Yoav Kutner. The company recently raised new capital and says it plans to use the funding to expand its position in digital commerce. Oro provides open‑source business platforms including OroCRM — a SaaS/on‑premise platform with customer management tools, analytics and third‑party integrations — and is developing OroCommerce, a B2B e‑commerce platform. Led by CEO and co‑founder Yoav Kutner, the company began development of OroCommerce in 2015 to add capabilities such as personalization, localization, intelligent marketing tools, reporting and segmentation. Oro says its products have been downloaded over 100,000 times, with more than 40,000 active installations and in excess of 18,000 enterprise users. The company intends to use the new funding to accelerate development of its flagship products and to drive international expansion in sales, marketing and partner development. Oro is headquartered in Los Angeles, CA.

Total raised

$25M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2023