Oroeco is a web service that links to users' financial data (including Mint.com) to estimate and track individual carbon footprints using UC Berkeley Cool Climate data tailored by location and habits. The product emphasizes behavior change through dashboards, tips, badges like “Climate Hero,” and optional social comparisons via Facebook, while allowing private accounts. It offers a detailed data view for power users but also a simplified interface for casual users. The basic service is free; the company plans a premium version covering investments and also sells vetted carbon offsets, with some offset purchases providing revenue to Oroeco. An iOS app is in development. Co-founders Ian Monroe (CEO) and Kirstin Cummings (CTO) have backgrounds in sustainability and consulting, which inform the product direction. As of the article, Oroeco has raised about $150,000 in outside funding from crowdfunding, angel investors, and program grants.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2014