Othot builds cloud-based people, predictive and prescriptive analytics platforms that convert customer and externally-sourced data into actionable results to predict likelihoods (e.g., prospect conversion or churn) and prescribe revenue-driving actions. The platform is designed to be user-friendly and not require customers to have data science knowledge or training. Othot is already serving customers in the higher education and private/independent school verticals and expects to launch its first commercial release in July. The company emphasizes a lean, capital-efficient approach and plans to expand product offerings and target verticals using new capital. Founders financed the company for its first two years, and Othot said it will employ ten paid interns from local universities to accelerate product development. The firm positions its products around answering core business-driven "High Impact Questions™." OThot develops cloud-based, data science-driven platforms designed to simplify and lower the cost of implementing predictive analytics. Its platforms enable customers to leverage internal and externally generated data to answer core business questions, including predicting prospect conversion, customer churn, and the revenue impact of marketing programs. The company was co-founded by John Abbatico (the founding CTO of Hiperos, an Opus Company) and CEO Andy Hannah. OThot received a strategic investment from Opus intended to enable Opus to accelerate the future use of predictive analytics on its Hiperos (Third Party Management) and Alacra (Know Your Customer) platforms. The amount of the investment was not disclosed. No operating metrics or revenue figures were disclosed in the article.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

May 2016