Oula is a modern maternity clinic that integrates midwifery and obstetrics to provide whole-person, evidence-based care. Its care model is technology-enabled and hybrid, powered by proprietary software that complements its electronic medical records. The software includes a patient portal to guide decision-making, enable messaging with care teams, and a care-management platform to coordinate patient needs across staff. Oula accepts insurance, including Medicaid, and operates multiple New York City clinics. Leadership includes CEO Adrianne Nickerson, COO Elaine Purcell, and Chief Experience Officer Joanne Schneider. The company recently raised funding and plans to expand its hybrid care approach to markets beyond New York City and to launch new services for people in their reproductive years. Oula is a New York-based maternity clinic that integrates midwifery and obstetrics to deliver personalized, evidence-based care across prenatal, delivery, and postpartum services. Its care model includes a collaborative medical team, a welcoming clinic environment, and a remote care platform. The company offers in-clinic services including sonography and plans to expand those capabilities alongside group support. Oula accepts all major insurances, including Medicaid; one in five patients use Medicaid, 54% of patients identify as non-white or Hispanic, and one in 10 patients are LGBTQ+. Financially, the company raised $19.1M in a Series A that brought total funding to $22.3M. Oula is led by CEO Adrianne Nickerson and COO Elaine Purcell. Oula combines obstetrics and midwifery care to treat birth as a natural life event, using medical interventions only when necessary. The company operates modern clinics supported by an experienced clinical team and a remote care platform that extends care into the home. Oula’s collaborative care model includes midwives and obstetricians alongside doulas, lactation consultants, therapists, and nutritionists. The startup offers virtual coaching and monitoring spanning preconception through postpartum care. It also runs event programming covering evidence-based topics to help guide informed decision-making. Using its new funding, Oula plans to open a prenatal clinic in Brooklyn Heights in early 2021 and to site a birth center in Manhattan later in 2021.

Total raised

$50M

Funding rounds

3

Latest round

Series B

Latest activity

Feb 2024