OurX builds personalized hair regimens and educational tools for scalp and tightly textured hair using proprietary technology based on six years of research and data mining. Users complete a four-step assessment and optional guided at-home video tests to generate a tailored regimen, product recommendations, a hair coach, and access to a peer community. The company launched with seven products, with the average regimen costing $115–$130, and offers one-on-one hair coach access via subscription. Its product and regimen design are informed by experts including dermatologist Jenna Lester, celebrity stylist Johnny Wright, and hairstylist Cataanda James. Leadership includes founder Ceci Kurzman and new CEO Meghan Maupin, an MIT graduate who previously founded Atolla (acquired by Function of Beauty in 2021). OurX is currently valued at $2.51 billion.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2023