Outbound builds a service that lets marketers automate campaigns and send messages based on specific triggers across push, email, SMS and in-app channels. The product supports A/B testing, control groups and expanded logic so marketers can measure outcomes beyond opens and clicks. It generates a developer "to do" list with exact API calls and can be toggled on by customers already using Segment. Pricing ranges from $149/month (2,000 active users) to $899/month (30,000 users), with pricing based on active users being messaged rather than message volume. The company publicly launched in summer 2014 and works with 16 companies including HealthLoop, uBiome, eTherapi, GetSmarter and Omada Health. Outbound was built by founders Dhruvkaran Mehta and Josh Weissburg, who began developing it in summer 2013, and is based in San Francisco.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2015