Outer is a D2C outdoor furniture company that sells premium outdoor furnishings and related products directly to consumers. The company emphasizes sustainability and has developed new fabrics and eco-friendly designs intended to improve durability without harming the environment. Outer recently launched product lines including the Teak Collection, Aluminum Collection and Bug Shield Blankets and operates a Neighborhood Showroom program with more than 1,000 locations in 49 states (up from 50 locations in 2019). The team is developing sustainable fabrics, plastics and concrete and has stated a long-term goal of becoming carbon negative. Outer is hiring for roles to support a global market entry and plans a strategic international launch in October. The company has raised a total of $65 million to date, including a $50 million Series B announced in this article. Outer launched in 2019 and designs vertically integrated, carefully crafted outdoor furniture and accessories, including the debut Outer Sofa and the eco-friendly 1188 Rug Collection made from 100% recycled plastic bottles. The company emphasizes sustainability, durable materials, and quality manufacturing via a family-owned factory. Outer operates a Neighborhood Showroom model that lets customers experience products in real backyards and plans to expand that footprint to more than a thousand locations. Product expansion plans include coffee tables, chaise loungers, dining sets and additional outdoor lifestyle pieces. Outer reported a 1,000% increase in sales year-over-year and expects sales to exceed $12M this year. The brand also has been named the fastest-growing direct-to-consumer brand by Business Insider and is a partner of 1% for the Planet. Outer is a direct-to-consumer outdoor furniture brand based in Santa Monica known for durable, sophisticated pieces and the integrated OuterShell® cushion cover. The company makes weather-tolerant products using premium, eco-friendly materials and emphasizes eco-consciousness, versatility, and longevity. Outer operates a Neighborhood Showroom retail model that lets customers test products in real customers’ backyards and offers virtual appointments and design consultations. The brand plans to expand its product portfolio into rugs and accent tables while continuing Neighborhood Showroom expansion. After a 428% spring sales increase cited by Criteo, the company has consistently outperformed industry growth and turned profitable in its second year. Outer highlights responsible manufacturing with a family-owned factory, fair wages, and support for 1% for the Planet.

Total raised

$65M

Funding rounds

3

Latest round

Series B

Latest activity

Sep 2021