Outfittery operates a curated shopping service that selects and delivers men's clothing. The company was founded in 2012 by Anna Alex and Julia Boesch and claims 400,000 clients across eight countries. It says the new funding will be used to expand in Europe and to improve customer experience. Outfittery faces competitors including Modomoto, which has been acquiring smaller players, and UK rival Thread. The startup has completed five fundraising rounds and has raised $59.81M in total from 12 investors. Management frames the service as simplifying choice for male shoppers and continues to pursue geographic growth. Outfittery is a Berlin-based startup offering a curated shopping service for men’s clothing. After signing up customers answer questions about style and size and receive a follow-up call from a company style expert. Users are then sent individually picked outfits, typically on a quarterly basis, and pay only for what they keep while returning the rest. The model is closely comparable to U.S.-based Trunk Club. Outfittery is focused on expanding across European markets and currently operates in Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, Sweden and Denmark. It claims a customer base of more than 200,000 men and recently added $20 million in new funding to support its continental expansion; the company had raised roughly $14.5 million (€13m) about a year earlier. Outfittery operates a curated online shopping experience for men’s clothing, using personal shoppers to assemble customized outfits sent to customers who only pay for what they keep. The service is powered by a team of around 100 employees, including 50 female “style experts.” The company claims more than 100,000 customers and sources clothing from roughly 150 high-quality fashion brands. Outfittery was founded in 2012 by Anna Alex and Julia Bosch and is based in Berlin. It currently serves customers in Germany, Austria and Switzerland and plans further international expansion into other European markets. The company intends to use new investment to expand its own men’s fashion line and continue offering new curated outfits to members. Outfittery, launched in early 2012 by Anna Alex and Julia Bösch, operates a web menswear fashion service that provides a personal style expert for each customer. Customers answer questions about their style and size, after which Outfittery assembles and ships complete outfits. The service does not charge extra for styling advice and allows customers to return unwanted clothing boxes for free. Reports indicate the company raised a mid-seven-figure euro funding round, though the exact amount was not disclosed. Backers named in the round include Mangrove Capital Partners, RI Digital Ventures and the Investitionsbank Berlin, alongside existing investors High‑Tech Gründerfonds and Holtzbrinck Ventures. The company intends to use the funding to expand internationally.

Total raised

$60M

Funding rounds

4

Latest round

Equity

Latest activity

Aug 2016