Outplay builds a sales engagement platform that automates multi-channel outbound campaigns, surfaces likeliest prospects and helps sales reps decide the right channel and time to contact them. The product integrates phone, email, SMS, LinkedIn and Twitter into a single interface, automates sequences and offers a Chrome extension plus integrations with Gong, Dynamics CRM, Zapier, Pipedrive, Salesforce and HubSpot. Recent features include Magic Outbound Chat, which launches a chat from email links and provides contextual alerts to reps, and Dynamic Sequencing that moves prospects between sequences based on behavior. Outplay says onboarding takes only a few days and provides playbooks of successful sequences to customers. The company reports fourfold revenue growth since its seed round and now serves customers in more than 50 countries, primarily B2B software companies; some customers have seen pipeline growth of up to 300% and open rates as high as 80% in follow-up sequences. The company intends to use the new funding for technology development and hiring. Outplay, founded in January 2020 by brothers Ram and Laxman Papineni, builds a sales engagement platform focused on small-to-medium-sized companies. The product supports multi-channel outreach (phone, SMS, email, live chat and social) and integrates with CRMs such as Salesforce and Pipedrive. It offers sequence automation for follow-ups and analytics to measure campaign effectiveness. Outplay emphasizes ease of use, broader CRM integrations, and strong customer support as differentiators versus competitors like Outreach and SalesLoft. The company now counts more than 300 clients, with most customers based in North America and Europe. Recently it raised funding from an early-stage program to support growth.

Total raised

$9M

Funding rounds

2

Latest round

Seed

Latest activity

Jul 2021