Outplay Entertainment is a mobile game studio headquartered in Dundee, Scotland that focuses on free-to-play apps for iOS and Android monetized through in-app purchases. The studio has released multiple titles, including Monster Legacy, which was an App Store Editor’s Choice in several countries. Mobile apps generated $16 billion in revenue last year, a market opportunity Oxford Capital cited when choosing to invest. Outplay plans to use the $5 million infusion to hire people and secure resources needed to develop several new games for global launch. Oxford Capital will work directly with the studio to guide its expansion, and other participants in the round include Pentech and the Scottish Investment Bank. Company leadership expressed enthusiasm about partnering with Oxford Capital for the next stage of growth. Outplay Entertainment is a roughly 40-person games studio based in Dundee, Scotland, focused on multiplayer social mobile games such as Word Trick and Bubble Blaze. Its core products are Word Trick, a highly viral multiplayer word game, and Bubble Blaze, which the company says is the No.1 bubble popping game in the UK. Word Trick's daily volume doubled from 500,000 to over 1 million in under a month and is on course to surpass 100 million turns; the average player logs in six times and takes 13 turns per day. The founders, Douglas and Richard Hare, are games industry veterans formerly of The Collective and Foundation 9 Entertainment. The company plans to incorporate augmented reality and GPS features in future games and will use new funding to expand its Dundee studio and create new products. Outplay draws on Dundee's established games talent pool spawned by studios such as Rockstar North and multiple local developers.

Total raised

$9M

Funding rounds

2

Latest round

Equity

Latest activity

May 2014