OutPoint provides an automated media mix modeling (MMM) platform that builds predictive models to recommend how much to dial up or down ad spend across channels and to map a roadmap for future growth. The product is aimed at high-growth B2C brands seeking to improve marketing budget allocation and maximize growth efficiency. The company emphasizes data science-driven recommendations and offers tools for both allocation and forecasting. OutPoint was founded in January 2021 and is led by CEO Rob Palumbo and CTO Sean Billings, with sales and partnerships headed by Erika Fabian. The firm plans to use the funds to expand its business reach and to grow hiring, especially in Research and Engineering. The article reports a USD $1.2M Pre-Seed raise; no operating metrics or revenues were disclosed.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2021