Oway builds a decentralized freight-matching platform that leverages machine learning and real-time ELD location data to place cargo into empty trailer space on long-haul U.S. routes. The company automates shipping and insurance documentation and aims to combine the speed of full-truckload shipping with the cost dynamics of less-than-truckload. Oway claims its approach can cut pallet shipping costs by roughly 50% (example: reducing a Los Angeles-to-Dallas pallet from about $220 to as low as $60). Founded in 2023 and based in San Francisco, the startup is a 12-person team and reports early interest from large fleets and brokers (partners remain undisclosed). The business operates a decentralized model—working with carriers, brokers, and shippers rather than buying entire trailers—and is focused on scaling within the U.S. before pursuing international opportunities. The founder frames the opportunity as addressing a roughly $100 billion empty-space inefficiency within the trillion-dollar U.S. trucking industry.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2025