ownerIQ operates the Qniverse, a second-party data marketplace built around a cloud-based audience management platform (CoEx) and a managed services organization. The platform provides an open solution for brands to share audience data with their marketing partners and facilitate partnerships. OwnerIQ serves over 600 retailer and product brand marketers. The company plans to use newly raised funds to continue growing its marketplace and to expand operations. ownerIQ was founded in 2007 by CEO Jay Habegger and is based in Boston, MA. OwnerIQ positions itself as the leading provider of retailer and manufacturer audience monetization services. It transforms retailers' and manufacturers' first-party data into digital advertising opportunities via a cooperative audience marketplace and Path to Purchase Media approach. Core products mentioned include Path to Purchase Targeting, Retailer Targeted Marketing, and Vendor Targeted Marketing. The company says hundreds of retailers and manufacturers already use its platform to generate revenue and scale programmatic buys. OwnerIQ completed an $11 million financing round and plans to use the investment to strengthen its technology and staff to further accelerate the category. Jay Habegger is CEO and cofounder, and the company is based in Boston, MA. OwnerIQ develops Ownership Targeted advertising technology and a real-time media-buying platform (OPTMS) that the company says reaches 90% of the web. It partners with retailers, manufacturers and publishers to turn website visits into targeted ad opportunities and new digital revenue streams. OwnerIQ has launched CoEx, a cooperative exchange that enables manufacturers to share site-visitor data with online retailers; more than 100 retailers and manufacturers are using the platform. The company has also built Branded Audience Networks with top retailers to monetize web assets. OwnerIQ is led by CEO Jay Habegger, was founded in August 2006 and is based in Boston. Recently it closed a financing that the company says expanded offerings and created additional revenue channels for brands and partners. OwnerIQ operates a network of channel-focused websites and pioneered Ownership Targeting, using ownership signals to place ads in front of users likely to own specific products. Its core product is an advanced real-time media buying platform that enables programmatic audience buying across sites. OwnerIQ's data enables advertisers to target customers for upgraded versions, complementary products, or competitive offerings. The company's audience is described as growing rapidly and it has worked with more than 200 advertisers. OwnerIQ reported 700% growth from May 2010 to May 2011. Founded in August 2006 and based in Boston, the company positions itself to capture increasing brand dollars moving online through hypertargeted, scalable campaigns. OwnerIQ operates an online advertising platform that delivers customized, ownership-targeted media programs and an advanced media-buying platform. The company pairs proprietary data solutions with media buying to target advertising by ownership. It plans to expand the scope and depth of its proprietary data solutions and continue enhancements to its media-buying platform. The company announced it raised $5.8M in equity financing to support growth. Proceeds are intended to fuel the continued growth of its New York advertising sales operation. OwnerIQ was founded in 2006 and is headquartered in Boston, MA, with offices in New York and Seattle, WA.

Total raised

$37M

Funding rounds

5

Latest round

Equity

Latest activity

Dec 2016