ShopSquad connects shoppers with product advisors through live video chat and guided browsing sessions, allowing shoppers to select advisors by community ratings, expertise, and language. Anyone with proven product knowledge can become an advisor and earn commissions when shoppers buy suggested products from hundreds of affiliated stores. The company monetizes via affiliate relationships with ecommerce partners including Amazon.com, Diapers.com, Toys R Us, Best Buy, Sears, Kmart, Office Depot and Hotels.com, and pays advisors 75% of affiliate fees generated. ShopSquad launched an alpha focused on the baby-products market and intends to expand into other verticals. The startup debuted at the Launch conference and was founded by CEO Charles Katz.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2011