Paceline operates a retail health and wellness platform that rewards users for meeting weekly activity goals and partners with consumer brands to deliver those rewards. The product tracks elevated heart‑rate activity (150 minutes a week) and members have logged over 20 million workouts and more than 600 million exercise minutes. Since its beta launch, customers have earned over 580,000 rewards from 100+ brand partners, representing more than $1.8 million in rewards value; some members maintain 60+ weeks of consistent activity. The company plans to use new capital to build its team, expand the rewards program, and roll out a full embedded financial platform later this year. A key upcoming product is a health and wellness rewards credit card that will give tailored, high‑value rewards for physical activity in addition to spending. Paceline is a retail wellness platform that rewards and incentivizes physical activity with material financial benefits from consumer health and wellness brands and retail financial services. The platform tracks physical activity through wearables and leverages customer spending data via a linked credit card to curate health and wellness rewards. Paceline is using this data to build financial products from the inside out, starting with a health and wellness credit card and dynamically priced life insurance products. The company is led by CEO and founder Joel Lieginger and launched a beta program in January 2020. Since beta, customers have earned and redeemed more than 100,000 rewards across over 50 brand partners, representing more than $500,000 in rewards value. Paceline positions itself to change the nature of preventive health by tying activity data to financial products and rewards.

Total raised

$35M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2021