Pack provides a front-end headless commerce platform that handles most of the coding for Shopify merchants so they can customize storefront presentation without touching back-end systems. The company, founded in 2019 and based in San Diego, focuses exclusively on the storefront/front-end layer rather than back-end orchestration. Pack works with brands including Truff, Liquid I.V., Cuts Clothing and Prima, and serves nearly 20 midmarket and enterprise customers. The company reported that Cuts saw a 200% year-over-year increase in customer conversions after adopting Pack, and that its product grew 470% this year. Pack plans to continue building out features, hire engineering, product, design and go-to-market talent, and explore integrations with back-end verticals beyond its current Shopify focus. Financially, Pack announced $3 million in seed financing to accelerate growth and strategic partnerships, bringing total fundraising to date to $6 million.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2022