Paddle acts as a Merchant of Record (MoR) for digital product companies, handling payments, sales tax, refunds, fraud prevention, and compliance. The company serves over 6,000 SaaS, AI, and app businesses and employs 300+ people across offices in London, Lisbon, Toronto, New York City, and Austin. Paddle reported strong momentum in 2025, driven by a 40% annual growth rate and demand from new AI products and web monetisation following Apple policy changes. The product roadmap and recent partnerships with Vercel and integration with RevenueCat aim to make web monetisation and cross‑platform subscription management easier for app developers. Leadership additions to the executive team (CRO International, CTO, and CMO) are intended to support enterprise sales, product scaling, and global marketing as the company expands. The new capital is earmarked to accelerate product development, support enterprise customers, and fuel further international expansion. Paddle is a London-based payments and billing platform that serves software companies as a merchant of record, offering checkout, payment processing, subscription management, invoicing, international taxes and compliance. It works with more than 3,000 software customers across 200 markets and is sold as a SaaS product with basic pricing of 5% plus $0.50 per transaction. Paddle says revenue growth has doubled over the last 18 months but does not disclose absolute revenue figures. The company is pursuing expansion into in-app payments and has built an alternative to Apple’s in-app purchase system, planning a December launch with 2,000 developers signed up representing $2 billion in app store volume. Paddle plans to price its IAP offering at 10% for transactions under $10 and 5% for transactions over $10, positioning itself against Apple’s 30% fee. Its product integrates multiple payment providers and partners to localize transactions and simplify the complex payments stack for scaling SaaS businesses. Paddle offers a unified Revenue Delivery Platform for B2B SaaS companies, integrating checkout, payments, subscription management, and financial compliance. The platform enables rapid entry into new markets, one-click product launches, friction-free renewals, and optimisation of Net Dollar Retention (NDR). Paddle was founded in 2012 by Christian Owens and Harrison Rose and is headquartered in London. The company has grown to 140 employees and serves over 2,000 software sellers across 245 countries and territories. Paddle reports average annual revenue growth of over 175% over the past four years and says it doubled revenue in the last year. The company plans to use new funding to expand in the US and globally and to invest further in product, engineering, sales, and marketing teams. Paddle provides a checkout, eCommerce, marketing and analytics platform that helps software companies and developers sell products globally and manage licensing. Customers use its checkout and licensing solution to sell worldwide and its analytics and marketing tools to understand and grow their businesses. The company is led by Founder and CEO Christian Owens and currently employs a team of over 100 people. Paddle serves customers in over 200 countries. The company raised an additional $8M in new funding, bringing total funding to date to $25M. It intends to use the funds to expand its data, product and engineering teams. Paddle is a platform for aggregating and managing the various stages of software sales, such as trials and licenses, payments and taxes, and usage and crash analysis. The company positions itself as a unified commerce platform intended to replace a fragmented software sales stack, according to CEO Christian Owens. It raised $12.5 million in the current funding round to support growth. The new funding will be invested in growing the team and accelerating product development with a focus on insight. Paddle currently employs 40 people at its London office and aims to grow to 100 by the end of the year. The company merged with MacPaw’s DevMate development platform earlier this year and has added Notion partner Chrys Chrysanthou and MacPaw CEO Oleksandr Kosovan to its board.

Total raised

$317M

Funding rounds

7

Latest round

Equity

Latest activity

Jul 2025