PaeDae operates a premium mobile rewards network and has developed proprietary mobile user-attribution technology. That attribution tech has powered campaigns for brands including 7-Eleven, Hershey’s, State Farm, and Time Warner Cable. The company plans to expand beyond rewards into a broader advertising and monetization platform serving brands and mobile app developers. For developers, PaeDae will introduce tools to increase user retention and engagement. For brand advertisers and digital agencies, it will add features such as mobile video, user acquisition, app discovery, and rich media. PaeDae recently closed an $11.6 million venture round of equity and debt to accelerate this expansion and augment its technology.

Total raised

$12M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2013