PageWoo offers a platform that aggregates digital assets to stitch together ad units, landing pages and banner ads while providing a content-generation engine and multi-image testing. Its targeting leverages location data (and even weather) to perform predictive demographic targeting without using cookies or device IDs. The product ties into multiple mobile ad networks rather than working directly with publishers, giving it access to an estimated 10–15 billion monthly ad impressions via remnant inventory. By buying remnant inventory cheaply and optimizing creative and targeting, PageWoo aims to deliver better campaign performance for advertisers. The platform also provides detailed analytics to help marketers refine targeting and creative. PageWoo was founded by husband-and-wife team Jason Crilly and Holden Steinberg and has raised outside angel investment.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2012