PairAnything provides an AI-powered digital platform and in-store digital companion that helps retailers deliver personalized wine discovery and pairing experiences while generating insights to grow sales. The company targets culturally diverse "New Majority" consumers and younger shoppers who demand modern online engagement for alcohol purchases. Founder Christy Serrato, a Filipina-American and FourthWave alumna, launched PairAnything in 2019 after winning the UC Davis Big Bang! Business Competition for Food & Agricultural Innovation. PairAnything positions itself as a connected commerce solution for large retailers seeking to engage more shoppers and boost basket size. Financially, the startup recently received a $100,000 investment from Techstars' Rising Stars pre-seed fund. The company plans to leverage Techstars' mentorship network and visibility to access more customers, partners, and investors and accelerate scaling.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2023