Palette Brands is a direct-to-consumer consumer goods company focused on mass-premium lifestyle products. Its current portfolio includes Unbottle, a reusable environmentally friendly drinkware line, and Totem, which makes accessories for India’s Apple customer base; it plans to introduce Ember, a non-toxic cookware line. The company targets aspirational, affluent consumers who value contemporary product design and who represent a sizable TAM with unmet demand. Palette was founded by Siddharth Gadodia, Young Yun, Himanshi Tandon, and Bret Recor and was formerly known as White.Inc. It has formed a partnership with Box Clever to produce experiences and goods aimed at the US market. Financially, Palette recently raised approximately $2.0 million in a pre-Series A round led by Rockstud Capital with participation from angel and existing investors.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2024