Palm Tree Crew operates a diversified holding spanning a consumer brand, global live events, hospitality, and an investment platform. Since January 2024 the company has rapidly expanded its hospitality portfolio, opening four properties in under a year including Palm Tree Beach Club in Las Vegas, Palm Tree Club & Hotel in Miami, Palm Tree Club Kansas City, and Palm Tree Club Orlando. It hosts nearly 10 flagship festivals annually and has expanded its festival footprint with U.S. events in Montecito and Napa and European debuts in Saint-Tropez and Sardinia, underscoring growth as a global cultural platform. Palm Tree Holdings also invests in early-stage consumer and technology companies—recent investments cited include Ryl Tea, Cove Sodas, and SipMARGS—and leverages partnerships with brands such as Amazon, DraftKings, Tequila Don Julio, and Revolve. The company positions itself at the intersection of music, hospitality, lifestyle, and live experiences, with celebrity visibility for its merchandise among figures like Travis Kelce and Morgan Wallen. Palm Tree Crew highlights measurable local economic impact from its events, citing $88.3 million generated for the Aspen economy after its first Aspen festival. Palm Tree Crew operates a global live events and hospitality business, a lifestyle consumer brand, and a multi-stage investment platform, producing flagship experiences such as the Palm Tree Music Festival and bespoke events like Palm Tree Basel and Palm Tree Grand Prix. The company held eight festivals in 2023 across North America and internationally, drawing roughly 100,000 ticketed attendees and showcasing artists including Calvin Harris, Tiesto, Gryffin, Ellie Goulding, Jack White, and Kygo. It partners with consumer and hospitality brands such as Aviator Nation, Blade, Bumble, Celsius, Coach, Diageo, Matsuhisa, Route, Whispering Angel, and Wynn for its events. Palm Tree Crew also produces lifestyle merchandise collections independently and via collaborations with leading sports, culture, and fashion brands. The company said it will use the funding to accelerate growth and expansion of its global live events and hospitality businesses and to diversify into adjacent and synergistic verticals. Palm Tree Crew was founded by Kyrre Gørvell-Dahll (Kygo) and Myles Shear and is led by CEO Michael Diaz; it is based in Miami, FL.

Total raised

$26M

Funding rounds

2

Latest round

Series B

Latest activity

Sep 2025