Pana is a Denver startup founded in 2015 that provides a travel concierge and companion app to coordinate business travel, especially for onsite interviewees. Its core product blends automation with human concierges via in-app chat, text and email, handling bookings, rebookings and complex requests with a five-minute human response time. The company previously offered a $49/month consumer travel concierge plan but has shifted focus to the corporate travel market, outsourcing coordination for out-of-network guests. Pana is pursuing the broader corporate travel market by working with large travel platforms such as SAP Concur rather than competing directly. It already books thousands of trips per month and counts customers including Logitech, Quora and Shopify. The startup recently closed a $10 million Series A to support this corporate push. Pana (formerly Native) is a Denver, Colo.-based conversational commerce travel startup that combines artificial intelligence with a concierge service to provide personalized travel booking, troubleshooting, benefits and awards. Led by CEO and co-founder Devon Tivona, the service pairs 24/7 human assistants with proprietary AI to handle member requests. Members send messages via the app to request flight bookings, hotel reservations, car rentals, or restaurant suggestions. Through the combination of experts and AI technology, requests are typically handled and answered within 30–60 seconds. The company is accepting a limited number of beta members and plans to roll the service out to beta customers over the next couple months. Pana raised seed funding to expand product distribution and further develop its proprietary AI technology.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2019