The new venture spearheaded by Parade co-founder Cami Tellez is building a technology platform designed to streamline creator-led marketing for consumer brands. Drawing on the playbook that helped Parade explode through micro-influencer collaborations, the product aims to consolidate creator relationship management, performance tracking, and ROI analytics into one unified system. Brands currently juggle dozens of fragmented tools and spreadsheets; Tellez’s platform promises a data-driven, end-to-end workflow that can justify spend to finance teams while scaling authentic partnerships. The opportunity is sizable: creator marketing is now a $21 billion market, yet inefficiencies remain rampant. Engineering and product hiring will reportedly be a priority as the company uses its new capital to build out core infrastructure. While operating metrics such as revenue or user counts were not disclosed, the company has positioned itself as a must-have MarTech solution for both emerging DTC labels and large consumer enterprises. The $4 million seed round gives the startup its first institutional backing and runway to reach an initial product launch.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026