Parade is a DTC underwear brand built around soft, sustainable fabric and inclusive sizing (XS to 3X). The company was launched by 22-year-old co‑founders Cami Tellez and Jack DeFuria, who met on the New York City startup scene during college. Parade emphasizes community-driven marketing and pre-launch demand generation—launching to a waitlist of 70,000 and leveraging a network of over 400 college reps and micro-influencers. The brand positions itself to rewrite the underwear cultural script with a playful, full-spectrum aesthetic and plans to expand its product line in the coming weeks, months and years. Parade’s founders say the underwear category is in flux and see a large market opportunity to capture share by building long-term relationships with Gen Z customers. Financially, the company has completed a $3 million seed round to support growth and product expansion.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2019