Paramark provides a platform that gives marketing teams the ability to measure the incremental impact of their investments and make spending decisions with confidence. It combines marketing mix modeling, incrementality testing, and forecast and planning to enable more accurate budgeting and to isolate channel impact. Since launching an alpha in 2024, consumer and B2B brands such as Square, ClickUp, Speak, and Chime have used the product for marketing measurement within their marketing and finance organizations. The company raised $8M in total—a $6M seed led by Greylock following a previously unannounced $2M pre-seed—and intends to use the funds to expand operations and its development efforts. Leadership includes CEO Pranav Piyush, CTO Pete Belknap, and Hourann Bosci, and the company is based in San Francisco, CA. The seed round also included angel investments from former CMOs at Dropbox, Salesforce and Amazon.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

May 2025