Pareto provides human-in-the-loop virtual analysts that collect and analyze data to generate actionable insights for sales, marketing and recruiting pipelines. The company began as a bootcamp to train women as virtual assistants and pivoted in 2020 to automate data collection and build technology around virtual analysis while retaining its operations teams. Hundreds of businesses, including Modern Fertility, Wander, Launch House and Pave, use Pareto’s service. The operations team is women-led, was 40 members last year and has since doubled, and monthly recurring revenue rose from $10,000 to $50,000. Pareto plans to scale by shifting from operationally intensive virtual assistant work toward a more technical virtual analysis product and to build out engineering and marketing teams. The company plans to use new capital to refine product-market fit, determine pricing and long-term value, and convert one-time customers into long-term customers as it prepares for a Series A.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2022