Paro operates a marketplace that uses algorithms to identify and recommend freelance finance and accounting talent to businesses, enabling on-demand, pay-for-work engagements. The company provides tools for experts—pricing, performance, CRM and ROI insights—and positions itself as a specialized alternative to general freelancing marketplaces. Paro plans to use new funding to further develop its platform, expand its customer base, and invest in general R&D with the goal of becoming a go-to resource for finance and accounting solutions for businesses, including enterprises. Founded in 2015 by Michael Burdick and Dan Wywrot, Paro emphasizes flexible staffing and remote work as tailwinds for its model. On operating metrics, Paro says revenue has tripled since its Series B in Q3 2021, average client spend has doubled, and freelancers on the platform are on track to bill over $1 million through Paro this year. Paro provides flexible finance and accounting solutions via a proprietary AI-powered platform that precisely matches clients with highly vetted freelance finance experts. The marketplace covers a range of services from basic bookkeeping and accounting to specialized corporate development and strategic advisory. Paro says it has doubled since Q3 2020; in the last year 20% of Paro freelancers billed $100K–$500K through the platform and multiple freelancers were on track to bill more than $500K in 2021. The company uses AI both to match clients with top-tier talent and to give freelancers tools and insights to build their businesses. Paro plans to use new funding to fuel domestic growth, position for future international expansion, and invest further in its AI-powered marketplace. The company is headquartered in Chicago. Paro is a platform that connects companies with highly-vetted, enterprise-level finance and accounting professionals and automates business management for both clients and freelancers. The company uses a data-driven matchmaking algorithm that the article reports results in 95% of clients choosing one of the first two experts they are matched with. Paro offers income-predictability tools and flexibility for its network members, positioning itself as an alternative to traditional accounting firms, temp agencies, and staffing agencies. The platform emphasizes workflow automation to streamline finance functions and remove administrative friction for experts. Paro plans to expand its suite of workflow automation tools and pursue larger enterprise clients. The company was founded by Michael Burdick and Dan Wywrot, CPA, and is based in Chicago. Paro recently raised $10 million in funding to support continued growth. Paro is a Chicago, IL-based on-demand financial services platform that connects virtual, on-demand accounting and finance professionals with a variety of clients, from growth-stage startups to enterprise businesses. After passing a screening process, freelance CPAs, bookkeepers, CFOs and analysts are matched with businesses based on need and industry expertise. The company recently secured a $2.25M credit facility to support its operations. Paro intends to use the proceeds for continued growth. The business is led by CEO Michael Burdick and is backed by investors including Revolution Ventures and Global Founders Capital. Paro is a Chicago-based marketplace that connects companies with vetted freelance financial professionals including bookkeepers, accountants, CPAs, and part-time CFOs. Founded in 2015 by Michael Burdick and Dan Wywrot, the platform delivers client work directly to professionals to increase income predictability and reduce time spent selling services. Paro emphasizes matching businesses with talent who have relevant experience for similarly sized companies and refines matching via data collected from engagements. The company disclosed that almost one thousand businesses have used the platform. Management intends to use funding to expand sales and marketing and to continue improving predictive analytics around future income streams for its workers. Leadership includes CEO/co-founder Michael Burdick, and Eddie Lou serves on the board.

Total raised

$67M

Funding rounds

5

Latest round

Series C

Latest activity

Jun 2023