Parse.ly builds predictive models that analyze aggregate audience attention to help companies understand, own, and improve digital audience engagement. The platform processes more than two million clicks per minute and four million hours of content consumed per day. Its client network spans 250 companies and 2,500 of the top media websites, which together serve over one billion monthly unique visitors. Customers include media organizations such as Hearst, Time Inc., Condé Nast, The Wall Street Journal and Bloomberg, and consumer brands including HelloFresh, TravelZoo, The Ladders, Ben & Jerry’s, and Artsy. The company plans to use the funds to expand client capacity. Parse.ly was co-founded by CEO Sachin Kamdar and CTO Andrew Montalenti and is based in New York City. Parse.ly provides a subscription-based content analytics and optimization dashboard that aggregates real-time traffic, historical performance, social interactions and global trends into actionable insights. Publishers use the tool to help editorial and audience-development teams understand reader interests on their sites and across the web. The Parse.ly Network tracks over 5 billion hits per month and consists of 160 million unique visitors. Customers named include Atlantic Media, Ars Technica, Mashable, Meredith Publishing, Spin Media and Talking Points Memo. Co-founded in 2009 by Sachin Kamdar (CEO) and Andrew Montalenti (CTO), the company plans to use new funding to expand sales, marketing and engineering efforts.

Total raised

$12M

Funding rounds

2

Latest round

Series B

Latest activity

Aug 2017