Parsnipp builds a platform that models real human usage of AI by creating customer personas and simulating multi-turn conversations across multiple large language models to measure and improve brand visibility. The company aggregates thousands of simulated interactions into an analytics dashboard that recommends tactics such as website and metadata optimization, product feed improvements, new content creation, and strengthening presence on review sites and social media. Parsnipp offers a free trial and paid plans starting at $39.99 per month. Its founders, Awad Sayeed and Andrew Higgins, previously worked at e-commerce marketing platform Pixlee. The startup sees its product positioned in the emerging Generative Engine Optimization (GEO) market and plans longer-term features including tools to optimize product catalogs for AI shopping experiences and an ads management system for LLM conversations. Parsnipp recently completed a pre-seed raise of about $500,000 from angel investors and venture-scout funds and intends to pursue a larger round later in the year.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2026