Particula designs connected smart toys that blend physical play with digital experiences. Its first product was the GoCube, a smart Rubiks cube with an esports competition platform that was used in RedBull's Rubiks World Cup. Other products include GoDice, which digitises board games and raised over $400,000 on Kickstarter last year, and a Rubiks Connected product developed in partnership with Rubiks. GoDice pairs physical dice with an app via IoT and offers an open backend for developers to build on. Founded in Netanya in 2018, the company currently has 20 team members. Particula says it will use the new funding to begin production of several new consumer tech products, hire additional staff, and scale marketing and distribution partnerships.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2021