Partnerize’s AI-powered Partner Automation Platform supplies data-driven intelligence and industry-leading management tools for marketing partnerships. The platform manages relationships in 214 countries and territories for more than 300 clients, including Adidas, Ancestry.com, Kenneth Cole, PayPal and Verizon. Clients executed $6 billion in transactions through the Partnerize platform last year, generating $31 million in revenue. The company says it will use new funding to expand its product suite of automated marketing partnership tools, pursue acquisitions, hire additional staff, and grow its U.S. presence. Partnerize positions itself as a market leader serving top retailers, international airlines, large telcos and other global brands. Partnerize provides a SaaS Partner Management Platform (PMP) that enables brands to form, manage, analyze and predict partner marketing program results using artificial intelligence. Founded in 2010 by Mal Cowley, the company is based in Newcastle, UK and operates more than 200 employees across eight offices worldwide. Its ecosystem includes over 325,000 companies and more than 300 leading global brands. The company plans to use new funding to expand sales and marketing efforts and further develop a global partner ecosystem centered on its PMP. A small portion of the funds will be used for secondary purposes. The business focuses on enabling brands to build business partnerships for growth through its end-to-end platform. Performance Horizon provides marketing software that helps advertisers manage relationships with marketing partners and bypass traditional affiliate networks. Its platform includes campaign tracking and payments and enables brands and agencies to build direct relationships with publishers. The tools support sophisticated, granular-data campaigns that drive conversions and allow brands to reward partners based on revenue, profitability and acquisition of high lifetime-value customers. The company says it works with more than 200 clients. Performance Horizon is headquartered in England and has offices in San Francisco, New York, Sydney and Tokyo. After raising a $15.4M Series C (bringing total funding to $35M) it plans to expand sales and marketing teams globally—targeting the United States, continental Europe, China and Japan—and to double its headcount in the next 12 months. Performance Horizon Group provides a SaaS marketing-technology platform that connects companies directly to online and mobile marketing partners in over 170 countries. The platform serves enterprise clients across finance, travel, retail and telecommunications; notable clients include British Airways, Santander, Adidas and Sainsburys. Led by CEO Malcolm Cowley, the company has offices in the UK, USA, Japan and Australia. Financially, PHG received $2M in debt financing from Silicon Valley Bank and had closed a $10M Series B the prior September. The company intends to use the new funds to invest in its global sales and marketing operations. No revenue or user metrics were disclosed in the article. Performance Horizon Group (PHG) provides an affiliate marketing and partner management platform that enables large enterprises to connect with online and mobile publishers globally. The platform offers tools and services to support large-scale global affiliate and direct partner programs in real time, including tracking, partner management, data optimization, local language support and partner payments and settlement. PHG supports clients’ performance marketing strategies in over 150 countries and connects enterprise customers, including Adidas, British Airways, McAfee, Westfield and Westpac, to over 100,000 web and mobile partners. Led by CEO Malcolm Cowley, the company maintains offices in the U.S., U.K., Japan and Australia. PHG recently raised $10m in a Series B and intends to use the funds to expand its U.S. operations and global teams.

Total raised

$90M

Funding rounds

7

Latest round

Equity

Latest activity

Jan 2020