PasarNow operates an online grocery platform that prioritizes fresh food supply‑chain simplification and sells fresh products through multi‑channel touchpoints to both B2B and B2C customers. The company pivoted and rebranded from social commerce JamanNow to PasarNow in 2021 after a $3.3M funding round led by East Ventures. Its stated focus is offering higher‑quality fresh food and streamlining sourcing and distribution. The app is currently available only in the Jabodetabek area (though the company previously opened in parts of West Java) and the Android app appears underutilized, with mobile web as an alternative channel. PasarNow competes with local players such as Sayurbox, Titipku, and Segari. The company has faced the broader online grocery challenge of softening post‑pandemic penetration despite prior funding activity. Pasarnow operates a multi-channel e-grocery platform that integrates B2B and B2C ordering into a single mobile app and uses a data-driven backend for demand forecasting. The company connects over 1,000 farmers and suppliers to consumers and segment-specific channels with distinct pricing and incentives. Pasarnow focuses on fresh and frozen produce delivery with temperature-controlled, fast last-mile logistics and has invested in technology and operational infrastructure to reduce waste and ensure freshness. It currently operates in Greater Jakarta and Bandung, runs about 10 hubs around Greater Jakarta, and employs over 100 full-time staff plus roughly 200 daily workers and driver-partners. The business reported a 400% increase in B2C orders and doubled its monthly income following a shift in customer behavior during the COVID-19 pandemic. Planned uses of new funding include regional expansion, hiring, improving data and technical infrastructure, and building frontline micro-warehouse hubs to enable rapid delivery.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2021