Pascal produces lab-grown diamonds and gem-studded jewelry priced as low as $70, positioning its product as chemically and physically akin to natural diamonds at roughly one-twentieth the cost. The company emphasizes cultural positioning—particularly hip-hop—and aims to create an affordable diamond category rather than displace the natural diamond market. Pascal sources supply from Henan, China and leverages manufacturing partners in Vietnam and Thailand. The U.S. is currently its largest market, followed by Europe. The company expects $20–$30 million in revenue this year and reports a three-month customer repurchase rate of approximately 20%. Founder and CEO Adam Hua previously built a peer-to-peer streetwear marketplace that raised over $10 million and reached $1 billion in gross merchandise value.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2024