Founded in 2019 by the former Gin Lane creative agency team, Pattern Brands develops, acquires, and operates thoughtfully made, design-centric home goods labels. Its portfolio currently includes Open Spaces (organization essentials), Equal Parts (cookware), and newly acquired kitchen accessories line GIR. By centralizing marketing, e-commerce, and operational functions across a single platform at PatternBrands.com, the company aims to create a curated shopping destination while unlocking shared efficiencies for each brand. Pattern targets DTC businesses with sustainable margins, loyal customer bases, and products for the home. The company emphasizes profitability over growth-at-all-costs and seeks to offer alternative exit options to founders of smaller DTC labels. To fund acquisitions and expansion, Pattern has secured outside capital from top-tier venture firms and credit providers, most recently closing a $60 million debt-and-equity financing. Headquartered in New York City, Pattern’s backers include Kleiner Perkins, RRE Ventures, Primary Venture Partners, Victory Park Capital, HOF Capital, and RSE Ventures.

Total raised

$85M

Funding rounds

3

Latest round

Series B

Latest activity

Jul 2022