Pattern89 provides an AI-driven marketing technology platform that analyzes creative elements to improve digital ad performance for brands and agencies. The company measures more than 49,000 creative dimensions across 1,300 global brands to analyze and predict what drives the best ad performance. Led by CEO and founder R. J. Taylor, Pattern89 determines which ad elements perform best while elevating creativity as a central driver of marketing effectiveness. The company plans to expand its product line, beginning with Pattern89 Predict, a product that simulates creative effectiveness before ads launch and aims to replace A/B testing. Pattern89 intends to use the funds to grow go-to-market, data science, and engineering functions and to expand its current product offerings. Pattern89 offers an AI-driven platform that analyzes Facebook and Instagram advertiser data to identify ad elements that most impact paid social performance. The platform collects and translates billions of data points, accounting for hundreds of millions in advertising spend, into real-time actionable insights for marketers. It uses computer vision, natural language processing and other machine learning algorithms to surface opportunities invisible to the human eye and guide creative and campaign decisions. Since launching in June 2017, Pattern89 has built a customer base that includes retailers such as LIDS, Finish Line, Signature Hardware and online brands like PupSocks and Tecovas. The company plans to use new funding to expand marketing, scale the platform, and grow its data science, sales, and marketing teams, while deepening its AI capabilities. Pattern89 is also prioritizing board diversification and has recently added new board members and observers.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2020