Pawprints Group is a D2C pet food company that formulates diets using high‑protein Black Soldier Fly (BSF) insect protein. Since launching the Pawprints brand in June 2023 the company has sold over 120 tons of pet food, completed more than 35,000 orders, is available in over 700 offline outlets, and reports it has doubled monthly revenue. Its products target pets with allergies and food sensitivities, and are formulated with international certified animal nutritionists to exceed AAFCO nutritional and labeling standards. Pawprints emphasizes sustainability, citing BSF production produces 97% lower greenhouse gas emissions than traditional meat sources. The company says more than 33% of its monthly revenue in Japan comes from repeat customers, indicating strong retention and market fit. Pawprints plans to introduce more than ten new SKUs by the end of 2024 and is expanding its team of animal and nutrition experts to support product and innovation growth. Pawprints Inspired is a D2C pet-food startup that formulates biologically appropriate pet foods to AAFCO standards. Its product lineup includes an insect-based Black Soldier Fly formula focused on high-quality, hypoallergenic protein for cats and dogs. The company emphasizes sustainability through recycled packaging and partnerships with local recycling facilities. Pawprints reports sales growth of more than 4.6x month-over-month and has expanded into 11 major cities, available in over 500 offline stores and on online channels like Tokopedia and Shopee. Founded in June 2023 and led by CEO Jacqueline Sulistyo, the company acquired a similar player in Japan and plans to continue expanding its product portfolio, including an Insect-Based Dog Food slated for February 2024. The recent funding will support product development, distribution expansion, and marketing efforts.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2023